Someone wrote to ask why did we choose the name “FXpo” for a special effects holographic museum. They said that they didn’t understand it and couldn’t pronounce it. Well it is simple, really. There are TWO reasons.
1. FXpo will be an Expo (an internationally recognized phrase for an exposition or exhibition, pronounced X-po) about FX (common abbreviation for special effects pronounced F-X). Shortened description: it is an FX Expo. What could be simpler than to call it FXpo (pronounced F-X-po).
2. If people don’t understand it they will talk about it. A wise man once said that it doesn’t matter why people are talking about you, as long as they are talking about you!
I guess next I will have to explain why I call a holographic museum a “Holoseum”.